如何检索Hybris Marketing Cloud中的交互细节

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作者 Johannes Voglsam 2017-09-13    650

 

  Hybris Marketing Cloud可能需要检索有关从广告系列执行中创建的交互的详细信息。这个博客展示了如何检索所需信息并提供一些用例的可能性。  

 

  我们从分割中获取数据。在开始创建新的分段模型之前,我们需要使用分段配置向分段对象添加一些关键属性。  

 

  分割配置  

  对于大多数用例,我们需要以下分段属性:  


  •    交互类型   


  •    广告系列ID   


  •    互动日期   


  •    交互联系人的ID   


 

    

 

  根据交付的细分内容,大多数细分对象具有Interactions组中可用的交互类型,活动标识和交互日期属性。但是,ID属性需要使用分段配置进行添加。  

 

  我们将使用"所有联系人"分段配置文件,因此我为基础分段对象SAP_CONTACT_ENGAGEMENT_SIN"所有联系人"添加了ID属性。 ID字段在数据源SAP_CE_CONTACT_IA_ERP_CUSTOMER'联系人,ERP客户和相关交互'中提供 -  ID'ID'是必需的属性:  

 

  

  我们设置'Visible as Attribute'标志并将ID字段添加到'Interactions'属性组中。  

    

  用例 

  对于许多情况,活动成功屏幕中的数据和联系人信息表中的信息已足够 - 但对于某些使用情况,我们可能需要一些更详细的信息:  


  活动交互  

  

  我们执行了一个样本广告系列,并在广告系列成功屏幕中收到以下数字:  

    

  我们现在想要获得关于电子邮件打开交互的更多信息。因此,我们创建了细分模型,并将广告系列ID用作过滤条件。  

    

 

  使用交互类型属性的预览,我们可以看到哪些交互是从广告系列创建的 - 计数字段中的数字必须与广告系列成功屏幕中的数字相匹配。  

 

  由于我们想获得更多关于电子邮件打开交互的信息,我们为交互类型创建了另一个过滤器。首先,我们要查看谁打开了电子邮件,因此我们将使用全名属性(获取联系人姓名)或ID属性(获取电子邮件地址)的预览。  

 

    

    

  此外,我们想了解电子邮件何时打开。因此我们使用交互日期过滤器的预览。  

    

  硬弹跳互动  

  另一个广告系列在广告系列成功屏幕上显示了几次艰难的反弹。  

   

  由于互动联系人的电子邮件ID由于硬反弹而无效,并且不再在联系人信息摘要中提供,因此我们需要获取导致硬反弹的电子邮件地址。  

  

  因此,我们再次使用细分模型来筛选广告系列ID和硬反弹互动类型。使用ID属性的预览,我们将得到反弹的电子邮件地址,并可以使用此信息进行后续处理。  

  

  数据导出  

 

  可以使用分段预览中的"导出到CSV"功能导出信息。  

     

英文原文


There might be the requirement in the Hybris Marketing Cloud to retrieve detailed information about interactions created from campaign execution. This blog displays the possibility how to retrieve the required information and provides some use cases.


We fetch the data from segmentation. Before starting creating a new segmentation model we need to add some key attributes to the segmentation object using the segmentation configuration.


Segmentation Configuration


For the most use cases we require the following segmentation attributes:

  • Interaction Type

  • Campaign ID

  • Interaction Date

  • ID of the Interaction Contact


The most segmentation objects have the Interaction Type, Campaign ID and Interaction Date attributes available in the Interactions group as per the delivered segmentation content. The ID attribute however needs to be added using the segmentation configuration.

We will use the ‘All Contacts’ segmentation profile, so I added the ID attribute for the underlying segmentation object SAP_CONTACT_ENGAGEMENT_SIN ‘All Contacts’. The ID field is available in the data source SAP_CE_CONTACT_IA_ERP_CUSTOMER ‘Contacts, ERP Customers, and Related Interactions’ – ID ‘ID’ is the required attribute:



We set the ‘Visible as Attribute’ flag and add the ID field to the ‘Interactions’ attribute group.


Use Cases

For many scenarios the figures in the campaign success screen and the information in the contact factsheet are sufficient – for some use cases however we might need some more detailed information:


Campaign Interactions


We have executed a sample campaign and received the following figures in the campaign success screen:



We now want to get more information on the email opened interaction. We therefore create a segmentation model and used the campaign ID as a filter.


Using the preview for the interaction type attribute we see which interactions are created from the campaign – the numbers in the count field must match the figures from the campaign success screen.

Since we want to get more information about the email opened interaction we created another filter for the interaction type. First we want to see who opened the email, therefore we will either use the preview for the full name attribute (to get the name of the contact) or the ID attribute (to get the email address).


Additionally we want to understand when the email was opened. Therefore we use the preview of the interaction date filter.



Hard Bounce Interaction


Another campaign shows several hard bounces in the campaign success screen.



Since the email ID of the interaction contact is invalidated due to the hard bounce and no longer available in the contact factsheet we need to fetch the email addresses that caused the hard bounce.


We therefore use the segmentation model again to filter for the campaign ID and the hard bounce interaction type. Using the preview for the ID attribute we will get the bounced email address and can use this information for follow up processing.



Data Export


The information can be exported using the ‘Export to CSV’ feature of the preview in segmentation.


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